Human friendly AppStore links

Lets say you've got an app, i.e. "iTunes U".

Here's the usual ugly link:<br />
https://itunes.apple.com/us/app/itunes-u/id490217893?mt=8

Here's the human friendly version:<br />
http://appstore.com/itunesu

Your company:<br />
http://appstore.com/apple

Company + app:<br />
http://appstore.com/apple/itunesu

Source:<br />
https://developer.apple.com/library/ios/#qa/qa1633/_index.html#//apple_ref/doc/uid/DTS40009414