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A trademark is a recognizable design, expression, or mark that distinguishes a product or service from one source from others. Sometimes a trademark used to identify a service is called a service mark, especially in the United States. A trademark can be owned by companies, businesses or individuals and is usually found on the label, packaging, voucher, product itself, and sometimes even on company buildings. The main purpose of a trademark is to communicate that a particular product comes from a unique source and to distinguish it from other similar products. For example, registering a trademark protects the brand name in order to preserve its original authorship. http://www.confiduss.com/en/info/blog/article/trademark-legal-protection/