Custom Short Title for iOS Web Apps

If your site has a good title but is a little long like...

<title>My Site Name - A very brief description of it to say what it is</title>

Then it might be an idea to use something like this for when people save it on their iOS device home screen

meta name="apple-mobile-web-app-title" content="Short Title" />

(Remember to open bracket, it's not there as the code became hidden)