My thoughts on the upcoming disruption by Google Universal Analytics

I have been playing with the recent beta of Google’s Universal Analytics platform. And after reading through the documentation and starting a test implementation for a client its becoming clear to me that google is planning to transform Google Analytics from a mere web traffic reporting tool to a centralized hub of all marketing and sales data its doing this by

• Allowing users to import cost data from 3rd party marketing campaigns
• Moving from a visit driven model to a user driven model
• Full fledged Attribution Modelling

all my thoughts on universal analytics are here>