Some tips for effective calls to action: Tell people where to go

• Decide what is the most important thing for someone to do when they come to your website. Use action words such as “learn more” or “download now” to tell users what you would like them to do.

• The design of your call to action needs to stand out and pop amidst every other component of your webpage. An easy way to achieve this is to use a color which is not used as much or at all on the rest of the website.

-Making the element larger on the page can be effective at times, but if you have multiple calls to action I would not advise making them all larger than normal because it will only clutter your web page and overwhelm the user.

-Very slight visual hover effects can be appealing but don’t over do it.