When there's no Product Vision

"Would you tell me, please, which way I ought to go from here?" Alice speaks to Cheshire Cat in Lewis Carroll's novel Alice"s Adventures in Wonderland. "That depends a good deal on where you want to get to," said the Cat. I don't much care where--" said Alice. "Then it doesn't matter which way you go," said the Cat.

http://romulogomesblog.wordpress.com/2013/03/13/quando-nao-ha-visao-de-produto/