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The best time to upload videos to Facebook, Instagram, TikTok, and YouTube

Congratulations! Utilizing the most recent video editing software, you have created the ideal piece of content for online sharing.

We must expose our content to as many people as we can because the internet is a vast space. But where and when do you post your video? When is the ideal time to post something on Facebook, YouTube, Instagram, or TikTok?

Let's dissect it to determine when on social media platforms posts are most effective.

Depending on your goals, content type, and audience, each social platform has its own set of advantages. If your engagement isn't where you want it to be, reconsider your social media goals and overall KPIs. Of course, knowing which days generate the most engagement will help you in meeting your objectives.

We noticed that the highest times of engagement were Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. while interpreting the data for each social network individually. Midweek mornings were a popular time on most social media platforms.

Overall, the best times to post on social media platforms are:

The best part of the day to post on social media are Tuesdays through Thursdays, on early morning working hours, such as at 9 a.m. or 10 a.m.
Tuesdays through Thursdays are the best days to post on social media.
Sundays are the worst days to post on social media

Of course, the best times to post on social media can differ from one social media account to another. Therefore, we recommend you to analyze the past post performance and to check when the most consistent engagement can be noticed.

It is also highly essential to take into consideration the audience’s time zone when you schedule posts, as your target audience might be based on the opposite part of the globe.

Now that we know the general rule, let’s take a closer look at the posting schedule on each social media platform in particular.
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