GoodUI.org - Tips on creating great UI's

GoodUI.org - Very useful read on creating great UI's. I think many apps/sites now especially those without a good designer lack a good UI though they maybe great functionally.

Some notes:

• Use single columns, with a clear call to action at the bottom
  • Less distractions
  • Guide users to call to action
• Give a gift, instead of trying to close a sale right away
  • Friendly gesture
  • Incentive to buy your product
• Merge similar functions
• Provide social proof - testimonials, twitter etc
• Repeat primary call to action
  • eg. In a long page, have a call to action both at top and bottom
• Distinct clickable and selected item states
• Recommend something instead of just listing many choices
• Undos instead of confirmation
• Tell who its for instead of targeting everyone - "transparency builds trust"
• Be direct. "Click me" vs "Click me if you like"
• Use contrast to get attention