It's a common social networking milestone that businesses work towards when creating a brand. With a, reaching this tier demonstrates you have the potential to be always a serious online influencer in your industry.
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However, with influencer marketing on the rise, Instagram users sometimes purchase lists of potential followers in the hopes that they'll get at the very least a part of these people to look closely at their account. But particularly in a B2B business setting, buying a list can lead to poor quality traffic to your website -- along side unintended consequences such as for instance a higher bounce rate, less time used on pages, and bad-fit leads. It's a much safer (and more rewarding) route to grow your social following organically. Engagement along with your brand will be much higher, members of one's target audience will be sharing your content, and you'll have significantly more opportunities to convert or nurture qualified leads that are actually thinking about what you're selling.