Joe graduated from UCLA in 1983. After initial forays into direct sales enterprises, he helped build RFP Express in 1988. That company was eventually acquired by Lanyon.com. Joe went on to create BidStork.com in 2005 and eventually sold it to Sabre Holdings in 2008. He then helped establish and manager Sabre Hospitality. Three years hence, Joe accepted the position of Vice President at Wheego Electric Cars, which is now a Chinese-owned electric vehicle company. Joe lives in Solana Beach, California with his wife Michelle and two daughters, Emma and Carly.