How to Pick an SEO Company
Hello and welcome to my big blogging debut! I’m in sales in our Seattle office and here to impart a bit of my knowledge about how to pick an SEO company.
I started with Distilled in April of this year and have talked with hundreds of clients, from both big and small companies, and they all have the same story: they want to drive more business to their site and find an SEO company to help them do this. This is a great start; however I’ve found that beyond these initial ideas, some don’t know what they are actually looking for from an SEO project. So, I’ve compiled a few questions I hear often and my answers to them to aid those looking for SEO help and make the process a bit easier.
I’m interested in an SEO project, but what should my goals be?
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I get this question all the time. My answer is typically to turn the question around and ask the client “what do you want from your business?” This is not a cut and dry answer. You need to establish your priorities for the project, including both short term and long term objectives. Some ideas to consider are:
• Are you looking to focus on branded or non-branded search?
• Do you have any specific issues with your site you are looking to fix immediately?
• Is your site easily found by the search engines and do you have strong conversion rates?
• Do you have specific traffic growth targets you are aiming for?
This is something I always like to discuss with clients to ensure we are able to create a project that will fit exactly what they are looking for in terms of SEO and make sure we are getting the client a strong return on investment.
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Do you offer a price per service, such as for link building?
I am a bit wary when I hear from potential clients that they have been offered a price per link because sometimes it takes twice as much effort to get a good, strong link as it does to get many, less powerful links. Therefore, we don’t offer a price per service because we find it can artificially limit what we are able to do. We take a more comprehensive approach to SEO because it allows us the flexibility to look into all aspects of SEO so the client gets a well rounded online marketing platform.
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Try to keep this in mind when researching different companies because the focus should be on quality over quantity- especially when looking for link building.