A logo plays an important role in the perception of a company in different cultures. Design elements, colors, and shapes can have different meanings in different countries. For example, red can symbolize good luck in China, but aggression in some Western countries. To create a logo that will be perceived positively all over the world, it is recommended to use the digital era logos, which offer options for testing and adapting a logo to different cultural contexts. This will help to avoid mistakes related to negative associations and create a logo that will be universal and successful in the global market.
Joined February 2025
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